Ticketmaster Continues Euro Expansion With Acquisition Of Czech Ticketing Agent

The city skyline across the Vtlava River in Prague.
Eye Ubiquitous/UIG via Getty Images

The city skyline across the Vtlava River in Prague.

Ticketmaster continues to grow its European footprint with the acquisition of leading Czech Republic ticketing platform Ticketpro.

Launched in 1992, Ticketpro operates across the Czech Republic and Poland, with annual ticket sales of around one million, according to Ticketmaster. In addition to selling tickets direct to music fans, Ticketpro has licensed its TicketSoft software in a number of international markets, including Hungary, Chile and Belarus.

Live Nation already has an office in the Czech capital city of Prague, but this is the first time Ticketmaster has had a presence in the territory. The deal, terms of which were not disclosed, brings the number of markets that Ticketmaster is active in up to 30.

Earlier this month, it launched Ticketmaster Israel after acquiring a majority stake in local promoter, Bluestone Entertainment -- a joint venture between Guy Oseary, Guy Beser, Shay Mor Yosef and Gadi Veinrib.

Total annual ticket sales across the company’s global network are over 530 million (primary tickets) a year, according to owners Live Nation.

"The live entertainment industry continues to flourish," said Mark Yovich, president of Ticketmaster International, in a statement announcing the deal.

"There are more events taking place and artists on the road than ever before, coupled with increasing demand from fans across the world. Acquiring Ticketpro enables us to better service our clients in Central Europe, while providing a world class service to the many fans in these countries," Yovich went on to say.

"Ticketpro has established a proven track record in Central Europe and many emerging markets around the world, "added Serge Grimaux, CEO of Ticketpro. "Combining this with Ticketmaster’s global scale and reach will ensure that Ticketpro continues to provide an even better experience to its current fans, while attracting considerably more."

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