TROY CARTER, 44
Global head of creator services, Spotify
Last Year's Rank: -
Spotify continued to dominate the streaming-music business, adding subscribers faster than ever -- from 30 million in March 2016 to 40 million in September. The service still operates without long-term licensing contracts with the three major labels, but Blom, a Swede based in New York, has negotiated month-to-month deals that keep it running. And the rapid subscription growth has won over remaining skeptics. "It's confirming what we always thought: The value proposition was better," says Carter, a Los Angeles-based ex-artist manager who joined the company in June. "Artists, labels and managers see we're a good partner to break acts globally."
Recent Film That Inspired Him: Blom: "Hidden Figures. I was moved."