No. 90: Steve Berman | Power 100



Vice chairman, Interscope Geffen A&M

Last Year's Rank: 97

After hit releases from Selena Gomez and Kendrick Lamar in 2015, Berman's imprint allocated resources in 2016 to push fresh talent like Tory Lanez, The 1975 and Rae Sremmurd, whose viral smash "Black Beatles" crowned the Hot 100 for seven weeks. But the label also hit highs with established acts like Lady Gaga, whose Joanne yielded a partnership with Bud Light, and Madonna, who earned $170 million from her Rebel Heart Tour. Says Berman: "A lot of the relationships we've made and built delivered in 2016."

Prized Music Memorabilia: "A letter from 2Pac he wrote me when he was in prison."

2017 Power 100