MTV Video Music Awards

No. 77: Evan Spiegel & Nick Bell | Power 100



Co-founder/CEO, Snap



Vp content, Snap

Last Year's Rank: NEW

With 158 million daily active users flocking to the app, Snapchat, whose parent company filed for an initial public offering on Feb. 2, has a lot of audience to offer the music industry. Hot 100 chart-toppers Migos recently hosted a listening party for their album Culture on the platform's Live Stories, The Weeknd offered an exclusive peek into the Toronto release party for Starboy, and Ariana Grande filtered the app with her trademark bunny ears to promote her single "Into You." "Nick and Evan get music better than any other company I've dealt with that's not in music," says Carlos Adame, a business development executive at Universal Music Group who oversees startup content partnerships.

2017 Power 100