No. 73: Erik Huggers | Power 100

73

ERIK HUGGERS, 43

CEO, Vevo

Last Year's Rank: NEW

When Huggers joined Vevo as CEO in April 2015, the streaming music video channel counted 11 billion views a month. Under his leadership, viewership grew to more than 20 billion per month, and Vevo finally struck a licensing deal with Warner Music Group, the last major-label group to withhold its artists from the platform. (Sony Music Entertainment and Universal Music Group are among Vevo's co-owners.) And thanks to increased social presence through DSCVR and Vevo Presents, Huggers says the channel has created "a daily dialogue with our audience when they're discovering new or old artists."