Business

No. 56: Pasquale Rotella | Power 100

56

PASQUALE ROTELLA, 42

Founder/CEO, Insomniac Events

Last Year's Rank: 53

The new year finds the dance-music impresario (and husband of reality TV star Holly Madison) retooling his festival roster for emerging markets. While Rotella announced the cancellation of Electric Daisy Carnival's New York and U.K. editions in 2016, he also unveiled new offshoots in Japan and India, and, in partnership with C3 Presents, the new Game of Thrones-inspired Middlelands Festival in Texas. Meanwhile, his flagship EDC Las Vegas continued going strong in 2016, selling out well before its 20th-anniversary lineup was released and drawing more than 400,000 attendees over three nights.

Time-Travel Music Fantasy: "A hardcore 1992 rave with SL2, Urban Shakedown, Prodigy, LFO, Orbital, Joey Beltram, Moby and my boy Frankie Bones."

Greg Coulton
Kaskade

"I met Pasquale after I was hired to play one of his shows in East L.A. in the early 2000s. When I went to get paid, he was there rocking size 48 khaki JNCOs. He was fired up about how the kids had danced until the bitter end and wanted to share war stories with me and a few other DJs who had played. We sat around a cold pizza like it was a campfire and talked for hours. It struck me then that he was one of us.” -- Kaskade on Pasquale Rotella

2017 Power 100