No. 55: Adam Harter | Power 100



Vp marketing and cultural connections, PepsiCo

Last Year's Rank: 46

Harter doubled down on emerging artists in 2016 with The Sound Drop -- a platform that leverages PepsiCo's media partners to help up-and-coming acts (among them, Lukas Graham and Alessia Cara) share their music directly with fans. The Mount Morris, N.Y., native also helped orchestrate a content-rich platform around Lady Gaga's performance at the 2017 Super Bowl halftime show. Some lucky fans even got to watch the performance from the sidelines. Says Harter: "I'm proud we have been able to connect an iconic artist like Lady Gaga with everyday fans at the single biggest music performance anywhere."

Recent Book That Inspired Me: "Save the Cat! by Blake Snyder. It was written to teach people how to write screenplays, but it has amazing lessons for storytellers of all types."

2017 Power 100