Artists from Garth Brooks to Kendrick Lamar embraced Facebook Live in what was the year of instant video for the social-media service, which claims 1.86 billion users per month. Hull and his team of two introduced artists and labels to opportunities across platforms including Instagram, Oculus and WhatsApp. And Facebook added Spotify integration to its mobile Messenger app for sharing playlists. "Every half-year we're doing things differently in response to the products that are being developed," says the harmonica-huffing father of three, whose side gig, the band Jones Street Station, put out an album in 2016. A new branded-content initiative lets artists tag sponsors "to indicate they're working together." Morton Salt joined OK Go for "The One Moment" video premiere, logging 22 million views in eight weeks.