No. 13: Michele Anthony & Boyd Muir | Power 100

BB4

13

MICHELE ANTHONY, 60

Executive vp, Universal Music Group

 

BOYD MUIR, 57

Executive vp/CFO, UMG

Last Year's Rank: 12

Led by this duo, streaming has pushed UMG's growth -- more than $126 million globally for the first three quarters of 2016, plus overall increases for four straight quarters. A good deal of that growth is attributable to the label group scoring 2016's top four streaming albums and six of the top 10 on-demand audio tracks, but Muir says, "In our world, CDs are still quite significant." Anthony, who oversees 18 divisions, is rebuilding the label to emphasize a "mosaic" of artist services, from brand marketing and live events to a team of student marketers on 80 campuses. "I don't look at things transactionally," in terms of albums and singles, she says, but rather: "What's the audience involvement? It's how you transform a music company into a music-based entertainment and media company."

Song Stuck in His Head: Muir: "[Rae Sremmurd's] 'Black Beatles.' Drives my kids nuts -- they can't believe I hum along to that."

2017 Power 100


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