No. 16: Marc Geiger, Sara Newkirk Simon, Kirk Sommer & Rob Beckham | Power 100
MARC GEIGER, 50
Partner/worldwide head of music, William Morris Endeavor
SARA NEWKIRK SIMON
KIRK SOMMER, 39
Partners/co-heads of music, WME
ROB BECKHAM, 44
Partner, WME; co-head, WME Nashville
Last Year's Rank: 16
"You're never going to get me to name one thing," yells Geiger, riled up by a request to quantify his agency's biggest 2016 feats. "It's demeaning -- it makes our business look like dog meat!" Begrudgingly, the University of California, San Diego, alum coughs up some specifics: "We're 50 percent of the major festival headliners, we broke 30 new artists, we've got 95 Grammy nominations," including Drake, Adele, Rihanna and Travis Scott. Essential to these triumphs: Newkirk Simon, who brokered Pharrell Williams' producer deal for Hidden Figures; Sommer, the architect behind Adele's 25-supporting tours; and Beckham, who led Garth Brooks' signing.
Recent Work That Inspired Him: Geiger: "Everything Ray Kurzweil talks about."