Business

No. 19: Bob Pittman, John Sykes & Tom Poleman | Power 100

19

BOB PITTMAN, 63

Chairman/CEO, iHeartMedia

 

JOHN SYKES, 61

President of entertainment enterprises, iHeartMedia

 

TOM POLEMAN, 52

President of the national programming group, iHeartMedia

Last Year's Rank: 11

Despite competition from Spotify and Pandora, and iHeartMedia's $20 billion debt load, Pittman remains upbeat about radio, citing steady iHeart revenue increases, including $10 million, or 1.2 percent, in the third quarter of 2016: "The broadcast audience is up, the digital ratings are up, and we've developed new revenue streams -- like our event business" and a foray into on-demand subscription streaming, with the January launches of iHeartRadio Plus and iHeartRadio All Access. The broadcaster has notched eight consecutive quarters of ratings growth in Nielsen Portable People Meter (PPM) markets since 2014. Sykes and Poleman run different divisions, but work as partners on the company’s many live events, including the iHeartRadio Music Festival. Poleman oversees the company's more than 850 stations. Sykes handles strategic business partnerships and platforms. Both attribute the revenue and ratings gains to a 24/7 work ethic at the company. Says Sykes: "We're a 7 billion dollar revenue company that we run like a startup."

2017 Power 100