Multi-million selling children’s music brand Kidz Bop is taking its primary-colored singalong pop across the Atlantic and launching in the U.K.
Universal Music On Demand (UMOD), formerly known as Universal Music TV, has signed on as label partner with the first Kidz Bop album due to be released in April, followed by a second release in the fourth quarter. Like their U.S. counterparts, the British version of Kidz Bop will be made up of child singers performing cover versions of current chart hits.
London-based Crown Talent and Media Group led a nine month nationwide talent search to find the four members of the new Kidz Bop cast, who are all either 11 or 12 years old. Other launch partners include national TV network ITV, acting as media partner for the U.K. bow, and Creative Artists Agency (CAA), who will serve as strategic advisors as well as tour and live booking agents. Album releases will be supported by a U.K. Kidz Bop YouTube channel, produced in the same style the U.S. edition.