No. 29: Jennifer Breithaupt | Power 100

29

JENNIFER BREITHAUPT

Managing director of media, advertising and global entertainment, Citi

Last Year's Rank: 27

"We sit in the powerful position of elevating the fan experience," says Breithaupt, who in 2016 orchestrated deals with more than 1,500 artists, offered 6,000-plus events and experiences to Citi card members and partnered with more than half of the top 100 tours, including Coldplay, Guns N' Roses and Selena Gomez. Those partnerships helped drive a 20 percent year-over-year increase in ticket sales (as of third-quarter 2016) and a nearly 12 percent increase in the average music spend per card member, making 2016 the most successful year for Citi's Private Pass program. Working with Live Nation, the Canandaigua, N.Y., native will hit another high note in February with the launch of Citi Sound Vault, a live music platform curated exclusively for card members.

Leader She Admires: Michelle Obama. "She made a difference launching two education initiatives, starting national conversations by speaking forcefully and intimately, and encouraging women to ignore any whispers of doubt."

2017 Power 100