Lady Gaga's Pandora Station Adds Spike Nearly 1,400% Post Super Bowl
The Lady Gaga Super Bowl bump continues following her acclaimed performance Sunday night (Feb. 5) at Houston's NRG Stadium. In addition to her album sales surging 1,000 percent, her new album Joanne's expected big jump on the Billboard 200, news comes that Gaga's performance had a significant impact on Pandora.
According to the internet radio platform, over 24K Pandora listeners added her station to their account on Sunday alone with Lady Gaga’s station adds spiking by 1,391% week-over-week.
Gaga now has 2.5 billion spins to date and 14.8 million station adds.
The songs Gaga’s performed during her 13-minute halftime performance also experienced significant increases. According to Pandora, "Just Dance" is up 12.2% to 284 million spins, "Poker Face" is up 10.5% to 250 million spins, "Bad Romance" was up 15.4% to a 100 million spins and "Born This Way" is up 13.4% to 30 million. Other Super Bowl Gaga bumps, include "Million Reasons," which had 15 million spins (1.4 million this week); "Bad Romance," which had a 100 million spins; and "Telephone" had 170 million spins and is her most popular song on Pandora in terms of raw spin count.
By comparison, last year's Super Bowl performers headlined by Cold Play with appearances by Bruno Mars and Beyoncé, saw less station adds. Coldplay was up 225%, Bruno Mars by 62% and Beyoncé up 60%.