New York's legendary Jones Beach Theater has a new name. The 65-year-old amphitheater, owned by New York State and operated by Live Nation, has entered into an exclusive multi-year agreement with health industry giant Northwell Health and will now be known as Northwell Health at Jones Beach Theater.
Opened in 1952 under the direction of urban planner Robert Moses as a venue for musicals, Jones Beach shifted its focus to concerts in the early 1980s. In 2002, clothing company Tommy Hilfiger bought the naming rights and renamed it the Tommy Hilfiger at Jones Beach Theater. Four years later, Japanese electronics manufacturer Nikon assumed the rights and it became Nikon at Jones Beach Theater until last November.
Concertgoers at the 14,000-seat venue on Long Island will begin seeing new signage, posters and graphics branded with Northwell across the venue and parking areas. As an added touch, the company will begin offering health screenings at concerts.