Toronto-based multi-media company Bell Media has struck a partnership with Scott Borchetta’s Big Machine Label Group (BMLG) to develop a new worldwide television talent search “to uncover, develop, and promote pop culture’s next musical superstars,” according to the press release issued today by Bell.
“The centerpiece of the alliance is a unique television format that will leverage Bell Media’s massive reach and extensive platforms to showcase musicians on the national and international stage,” the statement reads. “Bell Media and BMLG plan to advance the format beyond Canada to ultimately become a conduit for discovering new musical voices worldwide.”
Bell Media owns 30 local television stations, 30 specialty channels and four pay TV services. It also claims to be Canada's largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio’s streaming service. The group operates Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia, and operates more than 200 websites.