Alouete spent 15 years at VH1, where she helped break artists with the 'You Oughta Know' series.
Longtime television executive Sandy Alouete is stepping down as senior vp of music and talent relations at MTV, Billboard has learned. Alouete arrived at MTV a little more than a year ago after 15 years with VH1, where she headed up the music and talent teams and curated much of the network's artist-focused programming.
Alouete is departing the Viacom network to spend time with family, but will continue to serve on the Rock & Roll Hall of Fame nominating committee, a rep for MTV confirms. A search for a new svp of music, a role that reports to Chris McCarthy, president MTV/VH1/Logo, is underway.
At MTV, Alouete managed the artist and talent lineups across the network's portfolio of tentpole events, notably curating Beyonce's mini-concert during the last MTV Video Music Awards. Most recently, she turned what is usually a stuffy affair -- the opening of a corporate office -- into a Snoop Dogg-DJ'ing, Flo Rida-performing, raucous event.
During her lengthy tenure at VH1, which began in 2000, Alouete served as the chief liaison between the network, artists and their management, and record labels. She also worked with artists to create opportunities within the network, and developed new music-related content like the You Oughta Know series, which helped break Sam Smith, Lorde and others. The iconic VH1 Storytellers franchise was also under her purview, as were other VH1 events.
Prior to VH1, Alouete held various positions at Sire Records and Reprise Records, where she worked with artists including Madonna, Depeche Mode, The Replacements, Lou Reed, Morrissey and The Ramones, among others.
Alouete's departure comes right on the heels of a pair of high-profile promotions at Viacom: last week, Garrett English was bumped to executive vp of event programming and news for MTV, VH1 and Logo, reporting to Amy Doyle, who a day before was named general manager of the three networks.