Chainsmokers, Metallica, Beck, Sting to Play 'Citi Sound Vault' Underplays in L.A. for Grammy Week
How would you like to see your favorite arena act at an intimate venue?
The Chainsmokers, Metallica, Beck, and Sting are about to play major undersells in Los Angeles. Next week the arena-level acts will play the far more intimate Hollywood Palladium (capacity 3,700) to inaugurate “Citi Sound Vault," Citi's new live music initiative in conjunction with Live Nation whereby card holders can obtain tickets to see these major acts play smaller venues.
Coinciding with Grammy week, the announced artists (all Grammy winners mind you) will play between Feb 8-12 with tickets going on sell tomorrow (Jan. 31) exclusively to Citi credit or debit card users via Live Nation's website. The shows are as follows: Sting, Feb. 8 -9; Beck, Feb. 10; The Chainsmokers, Feb. 11; and Metallica Feb. 12.
Metallica, in fact, will have to sprint from their Grammy awards performance at Staples Center in downtown L.A. to Hollywood to make their Palladium show (no easy task when you're relying on the 101 freeway).
Citi has used exclusive access to music for many years as a marketing tool to both attract new business and retain current card members. This most often includes access to major superstars with before and after shows and/or exclusive meet and greets. Recently the company hosted DNCE’s album release show at Flash Factory in New York City exclusively for its customers and offered lounges and backstage tours on the Guns N’ Roses tour.
“For nearly a decade, Citi has been providing our cardmembers with incredible access to entertainment," said Jennifer Breithaupt, managing director, media, advertising and global entertainment for Citi, in a statement. "Now we’re excited to take it to the next level to bring cardmembers true once-in-a-lifetime experiences with some of the world’s biggest artists. Citi Sound Vault brings our cardmembers, access they will never forget.”