The hiring could bode well for the music business.
Facebook may be preparing to explore partnerships with the music business, if a recent hire is any indication. Tamara Hrivnak, one of the key music executives at YouTube, just announced she is joining Facebook “to lead global music strategy and business development." Appropriately, Hrivnak made the announcement in a
Neither Hrivnak nor Facebook would comment. But the fact that the social network hired a respected music lawyer with a history of working on licensing deals suggests that it’s interested in licensing music.
Hrivnak, a lawyer, worked as director of music partnerships for Google Play and YouTube, where she was seen by major label executives as a dealmaker who understood their business at a company where few people do. She reported to YouTube chief business officer Robert Kyncl. Before going to Google in 2011, Hrivnak was vp of digital strategy & business affairs for Warner/Chappell Music Publishing.