The CEO has been instrumental in growing retail brand licensing for musicians
Dell Furano, the CEO of Epic Rights, a global retail branding, merchandising and artist services company, will be inducted into the Licensing Industry Merchandisers’ Association (LIMA) Hall of Fame at an awards ceremony this May at Licensing Expo 2017 in Las Vegas.
Furano has been instrumental in growing retail brand licensing for musicians into a multi-billion dollar a year global business while working with many of the biggest artists. In his 40-plus year career Furano directed the merchandising and licensing on behalf of The Beatles, John Lennon, Madonna, U2, Kiss, AC/DC, Justin Timberlake, Jennifer Lopez, Michael Jackson, Led Zeppelin, Wham!/George Michael and Shakira among others. He also orchestrated concert merchandising programs for many others, including The Rolling Stones, Bruce Springsteen, Billy Joel, Barbra Streisand, Prince, Aerosmith, Tim McGraw and The Who.
“The artist retail branding industry is long overdue to receive recognition for its contributions to the global retail licensing and merchandising business," said Furano in a statement, "and I am honored that LIMA has selected me to join the licensing industry’s Hall of Fame. It has been a tremendous ride from the beginnings of a strictly concert merchandising business to the multi-billion-dollar global retail business it has become today, and I look forward to continuing to be at the forefront of innovation in artist branding, licensing and merchandising.”