Amazon Taps Warner Music Veteran to Lead Ticketing Unit

Amazon Headquarters
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  The building housing the headquarters of Inc. in Seattle, Washington. 

Amazon has hired music business veteran Lawrence Peryer to be its director of tickets in the United States, one of the many positions the company seeks to fill as part of its initiative to expand event ticketing operations.

The ticketing unit, which launched in the U.K. in 2015, describes itself as a "start-up with a vision of becoming Earth’s most customer-centric ticketing company." In November, it was reported that Amazon's careers site was packed with ticketing-related jobs based in Seattle, including ones in business development and a host of engineers. There are currently close to 20 postings for its overall ticketing division.

Perrier started his new job this month and is based out of Amazon's headquarters. Prior to this, he spent four years at Warner Music Group, first as CEO of the artist-to-fan division Artist Arena before eventually being promoted to executive vp of WEA Global Consumer Sales & Marketing Group. He left WMG in May 2016, and most recently directed an Instagram-based miniseries inspired by David Bowie's Backstar album.

A deeper dive into Peryer's resume shows he previously held executive roles at Live Nation, and CD Universe.