ASCAP Partners With Nielsen to Share Strategic Data

Elizabeth Matthews in 2016
Mike Windle/Getty Images for ASCAP

Elizabeth Matthews attends the ASCAP Grammy Nominees Reception at SLS Hotel on Feb. 12, 2016 in Beverly Hills, Calif.

Transparency and efficiency are the driving forces behind the agreement.

Performing rights organization ASCAP today announced a new partnership with Nielsen that would allow the company to offer additional and clearer data to its members, which include 600,000 songwriters, composers and publishers such as Beyoncé, Katy Perry, Justin Bieber and more. A press release described the agreement as multi-pronged and long-term, allowing ASCAP access to data that would increase "transparency and efficiency" for those it represents.

While that data won't necessarily be something that fans or casual listeners would ever see, it should deliver good news for artists, publishers and managers looking to streamline and maximize their business opportunities. ASCAP members will now have access to more radio airplay data from the U.S.; metadata and unique codes for sound recordings; and a new set of reporting capabilities that will be developed by the PRO's new Digital Product and Data team based on Nielsen's measurements and data.

"As the market leader in consumer, music and audio measurement, Nielsen’s data will bring additional frequency and breadth to ASCAP’s reporting, enabling ASCAP’s members to have a 360-degree view of the performance landscape for their music, while enabling faster and more accurate reporting and tracking across all platforms," said Elizabeth Matthews, ASCAP's CEO, in a statement. "This deal also sets the stage for us to provide our members with new business intelligence tools with predictive analytics components."

The partnership is designed in part to reduce the data divide that can make it difficult for songwriters and publishers to collect on or identify each time their song is played, and clear up some transparency issues that appear due to incomplete or unmatched metadata. Essentially, ASCAP can match its copyright information from its members to the metadata and unique identifiers provided by Nielsen to reduce some of those headaches.

"Nielsen is excited to work with ASCAP to provide its songwriter and publisher members with more efficient and effective business tools," Nielsen Entertainment president Howard Appelbaum said in a statement. "This agreement brings together two world class organizations that excel at using data to increase transparency within the music sector, including music creators."

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