While 30 percent of respondents said music makes them more aroused, and 25 percent believe it makes sex better, nearly half (49 percent) said Kanye's music was a turnoff and that they skip his songs in the bedroom. A nearly identical number of people (48 percent) said the same about Bieber's voice. Other undercover flops include Iggy Azalea and System of a Down.
On the other end of the spectrum, no one can (or ever will) beat Marvin Gaye, who got a thumbs up from 27 percent of respondents in a list of sexiest voices. Following Gaye is Lionel Richie with 18 percent, Luther Vandross at 16 percent, John Legend with 13 percent and Usher rounding out the top five with 12 percent. When it comes to "go to" songs for getting in the mood, Gaye rises to the top again with "Let's Get It On." Other mood enhancers include Rihanna's "Skin," Ellie Goulding's "Love Me Like You Do" and INXS' "Need You Tonight."
"Music is a powerful, potent aphrodisiac so I'm not surprised so many Americans find it improves their sexual experiences," said Cox. "Listening to music causes our brain to flood with dopamine, the pleasure hormone. The same thing happens when we're getting intimate, so it effectively puts our bodies ‘in the mood.'"
According to Deezer, over 60 percent said the rhythm of a song was the key factor in music's ability to improve sex, followed by an artist's voice and the song's melody. "Physiologically, people's bodies love deep bass sounds, which, if loud enough, also produces vibration and make it powerfully arousing," said Cox.
The research also found that Saturday night from 8 pm until 10 pm was the most popular time for people to hit the sheets. Unsurprisingly, certain genres of music have an either positive or negative affect on festivities: R&B (nearly 30 percent), rock (20 percent) and pop (15 percent) topped the "turn-on" list, while heavy metal and rap (45 percent each) are major "turn offs."
Deezer is using the research as a way to nudge its active users (10 million worldwide at last count) to try its Flow playlist feature, which "identifies and recommends music to suit your personal tastes" using a mix of human editors and algorithmic analysis, commented head of editorial/content Roman Tagoe.
The sexiest voices to listen to while having sex:
1. Marvin Gaye (27%)
2. Lionel Richie (18%)
3. Luther Vandross (16%)
4. John Legend (13%)
5. Usher (12%)
6. Frank Sinatra (12%)
7. Michael Bublé (11%)
8. R. Kelly (11%)
9. Bruno Mars (9%)
10. Rihanna (9%)
1. Kanye West
2. Justin Bieber
3. 50 Cent
5. Jay Z
?6. Iggy Azalea
7. Lady Gaga
10. System of a Down
Top 10 ‘go to' songs to get Americans in the mood:
1. Let's Get It On – Marvin Gaye
2. Love to Love You Baby – Donna Summer
3. Skin – Rihanna
4. Drunk in Love – Beyoncé
5. Sexy Back – Justin Timberlake
6. Love Me Like You Do – Ellie Goulding
7. Lollipop – Lil Wayne
8. Need You Tonight - INXS
9. Magic – Coldplay
10. Intro – The XX