Beats By Dre wants you to know that its brand of headphones is quite popular with professional athletes. How popular? Enough to snag 23 of the world's most elite athletes for a new ad called "Be Heard." Soundtracked by the White Stripes anthem "Seven Nation Army," the chest-pounding spot, by Anomaly, features Tom Brady, Serena Williams, Simone Biles, Kevin Durant, Michael Phelps and a host of international stars as well.
In a statement, Brady lavished praise upon the song choice. "It's full of emotion," he said. "That beat. That rhythm. It gets everyone off their feet. It's a great feeling when that song comes on."
This is the second star-studded ad from Beats in recent months, following the "Got No Strings" spot in October. That one featured the song "I've Got No Strings," from Disney's Pinocchio, and starred Nicki Minaj, Steve Buscemi, Amber Roe, Pharrell Williams, Phelps, among others.