Warner Bros. Records Promotes Trio of Senior Executives

Claire Marie Vogel
Peter Gray

Warner Bros. Records chairman and CEO Cameron Strang has announced the promotion of three members of his senior management team. Peter Gray, formerly an executive vp and head of radio promotion, is elevated to general manager and evp of promotion and media. Larry Mattera, formerly the evp of commerce, digital marketing and strategy, is now general manager and evp, commerce and marketing. Finally, WBR's CFO Hildi Snodgrass has been given an expanded role to include evp of operations. The label also said Dan McCarroll, president of WBR and head of A&R, will continue to report to Strang.

"I am proud to promote three excellent executives from within Warner Bros.," said Strang. "Peter and Larry are going to drive the commercial part of our business. Hildi will quarterback business operations and Dan McCarroll will continue to lead the A&R team.  These promotions streamline a number of major components of our business, enabling us to innovate and move faster as we continue to grow and invest heavily in A&R and artist development."


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