Eddy Cue and Zane Lowe on exclusives and why their service rules hip-hop.
Apple has released the latest numbers for the music subscription service Apple Music. In the 18 months since the service was launched, the tech giant reveals that it has just crossed the 20 million paid subscribers mark. It last reported 17 million subscribers in September, marking a 15 percent jump in three months.
In addition, the company announces that 60 percent of customers using Apple Music have not bought content from the iTunes Music Store in the last 12 months -- a portion of which are dormant users but "the vast majority are new customers," Apple's svp of internet software and products Eddy Cue tells Billboard. Now available in more than 100 countries, over 50 percent of Apple Music subscribers live outside of the U.S. -- in such markets as Canada, China, South Africa, Japan, Russia, Brazil and India -- states the company.
Apple is also touting its success in launching a slew of No. 1 albums, among them releases by Drake, both solo (Views) and with Future (What a Time to Be Alive); Frank Ocean's Blonde; Future's Evol; DJ Khaled's Major Key; and Travis Scott's Birds in the Trap Sing McKnight.