Live Nation Acquires More Than Half of Australia's Secret Sounds Group

Flume performs at Splendour in the Grass Festival on July 24, 2016 in North Byron Parklands, Australia
Ian Laidlaw

Flume performs at Splendour in the Grass Festival on July 24, 2016 in North Byron Parklands, Australia.

Live Nation Entertainment has acquired 51 percent of Secret Sounds Group, the Australian company that produces Splendour in the Grass and Falls Music & Arts Festival. The deal also involves Secret Sounds' touring, sponsorship, PR, artist management and domestic agency businesses. 

The pair of festivals joins a list of more than 80 global music festivals under Live Nation's operation. Lollapalooza, Bonnaroo, Austin City Limits, Governors Ball,  Electric Daisy Carnival, Reading and Leeds are among the festivals on Live Nation's roster.

"Splendour in the Grass and Falls are the two most iconic festivals in Australia. Jess [Ducrou] and Paul [Piticco] have created events that attract the biggest artists in the world but still feel uniquely Australian. We look forward to partnering with them to find new ways to grow our live event footprint across Australia," Live Nation president and CEO Michael Rapino said in a statement.

"We started Secret Sounds with the sole mission of introducing Australians to the best artists, events and music possible, and Live Nation is the perfect partner to help us take this goal to the next level," Ducrou and Piticco, co-CEOs of Secret Sounds, said. "With their support we can continue to curate the lineups that fans love, while also experimenting with new exciting ways for fans to experience live music."

Splendour in the Grass takes place annually at North Byron Parklands, Byron Bay, and has welcomed artists including Coldplay, Kanye West, the Cure, Jack White and more.

The Falls Music & Arts Festival, a New Year's Eve event, has been headlined by Disclosure, Arctic Monkeys, Kings of Leon and more across four locations (Lorne, Marion Bay, Byron Bay and Fremantle).

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