Many UMG videos are off limits at launch, however. (For now.)
Vevo is cutting out the middle man when it comes to making GIFs out of your favorite music videos. The video platform has announced an easy-to-use tool in its web player for making and sharing those lovable little video clips.
The GIF-maker is available for most, but not all, of the 230,000-plus videos on the site. If you’re hoping to share a GIF of a video from most artists in the Universal Music ecosystem, then you’ll have to wait. A Vevo rep confirmed that videos from Universal Music Group, including many of the site’s top current clips, like DNCE’s “Body Moves” and Kid Cudi’s “Frequency,” are currently unavailable, but that they’re hoping to bring them into the fold soon. UMG is a co-owner of Vevo.
(That said, we were able to make this incredible GIF from a video by Maroon 5 -- who are on UMG’s Interscope Records (222 Records) -- so it doesn't appear to be a blanket blackout of all UMG-related artists.)