Twitter announced on Thursday it is retiring Vine, the once-trendy app that allows users to share quick, meme-ready looping videos. In a message to users, Twitter and Vine said the mobile app will be discontinued "in the coming months," but that the process will be gradual.
"We value you, your Vines, and are going to do this the right way," the statement reads. "You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
Vine launched in early 2013, a few months after it was acquired by Twitter. It attracted users eager to share messages -- often funny -- in six-second bursts and became a popular promotional tool among aspiring musicians. Popular Vine artists that went on to sign record deals include Canadian singer Ruth B and Brooklyn rapper Bobby Shmurda.