"It's been real."
Thirteen years after launching and serving as a funding and promotional platform for dozens of artists, Scion A/V, the record label underwritten by Toyota’s Scion marque, announced yesterday via Twitter that it was “signing off.” The tweet then went on to encourage fans to follow Toyota’s Twitter account, without providing more details as to whether the carmaker would continue any of its music initiatives. The move comes on the heels of an earlier announcement that Toyota would shutter the Scion marque and rebrand certain models for the 2017 model year.
Since 2003, Scion A/V worked with over 1,500 artists in a variety of genres, and sponsored the Scion Rock Fest and Scion Garage Fest. Scion also produced an online radio station that streamed three hour music blocks in a 24-hour loop on the company’s website, with seventeen channels total. Among the more notable acts to work with Scion are A$AP Rocky, Chromeo, Danny Brown, and the Black Lips.
Scion A/V played a pivotal role in the launch of DJ Steve Aoki’s career, providing the funding for one of his first tours. In addition to music ventures, Scion A/V also several films and web series, including a garage rock documentary.