Welcome to the fickle world of streaming video, Spotify. Roughly nine months after launching an ambitious video platform for mobile users, the streaming music leader appears to be tinkering with its roster of major media content partners. As first reported by Swedish outlet Breakit, and confirmed to Billboard, Spotify recently allowed several initial partnerships to lapse while strongly affirming a focus on original content.
Spotify unveiled an impressive list of U.S. partners for its long-trumpeted video features in late January. Big names included Viacom, Vice Media, NBC, BBC, Warner Bros. and others. The company paired the video rollout with an ever-expansive collection of podcasts, a segment that actually seems to be growing as the year progresses.
But a quick glance at the "Videos" section less than a year later points to a changing focus, thanks to expired agreements with those major partners. Gone are videos from a-list entities like Disney’s ESPN and Jimmy Kimmel Live, as well as NBCUniversal’s Tonight Show and Late Night. Cable broadcasters including Turner Broadcasting, with its trove of Adult Swim clips, and Viacom -- Comedy Central, MTV, VH1, etc. -- are also nowhere to be seen in the section.