Facebook Launches a Standalone Events App

Facebook HQ
David Paul Morris/Bloomberg via Getty Images

The Facebook Inc. logo is displayed in front of the company's headquarters in Menlo Park, Calif. on May 18, 2012. 

The new app is part of a broad, long-percolating strategy at the world's largest social media company.

Facebook has released a new standalone Events app aimed at its most active and detail-oriented users. The events tab on your profile isn’t going away, but with 100 million people using Facebook to track events daily, the company hopes an expanded version will find a place next to Messenger on your smartphone.

The release was presaged by comments given to Billboard two-and-a-half years ago by Ime Archbong, Facebook's director of strategic partnerships. At the time, Archibong said Facebook would be breaking its platform's section, which "are being leveraged by hundreds of millions of people," and would "start breaking them out into standalone apps where they have room to breathe and to grow and to innovate and push boundaries outside of Facebook's confines."

Product manager Aditya Koolwal writes on a company blog that Events is a "new app we designed for event seekers who are passionate about keeping up with nearby events and finding things to do with their friends."

After opening the Events app, you can quickly scan new events by the Pages you like, see updates from events you’re already interested in, and see the events your friends are attending. You can also browse event recommendations based on time, location and interest. Finally, the app incorporates the calendars on your phone to let you plan your weeks and months ahead, without double-booking yourself.

Facebook says anything you do on the Events app will be visible to your friends on the flagship app. Events is currently available in the App Store and is coming soon to Android.


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