Pandora Touts Thumbprint Radio's 20 Million Listeners, 5 Billion Spins
Less than a year after launch, Pandora's personalized Thumbprint Radio station has been streamed more than 5 billion times. Essentially a playlist reflecting your thumbing history, plus a few new songs added in the mix, the station has 20 million listeners who tune in an average three times per week.
The success of Thumbprint Radio coincides with the recent announcement that the company is renaming its ad-free subscription tier from Pandora One to Pandora Plus and giving users off-line listening options, long sought by flyers and subway-riders. A "full-featured" streaming service in the vein of Spotify and Apple Music is expected by the end of the year.
But back to Thumbprint. Here are some numbers to illustrate how well it's done since launching in December 2015:
5.5 Billion Spins
373 Million-plus Hours Listened
295 Million-plus Thumbs
20 Million Total Listeners
11.2 Million Female Listeners
8.8 Million Male Listeners
7.4 Million Listeners Age 13-24
153 Thousand-Plus Artists Heard
40 Minutes — Listening Per Session
3 Times Per Week — Average Amount Listeners