The Asia-focused Music Matters conference took place in Singapore earlier this week, with global music industry leaders including Live Nation president of global touring Arthur Fogel, Sony Music Entertainment executive Denis Handlin and music supervisor Dave Jordan all delivering keynotes. The event, which is under the All the Matters umbrella, was presented by Branded and took place Sept. 12-15 at the Marina Bay Sands complex.
Arthur Fogel offered his insights on touring in general and the development of Asia as a strong region. "I think that perhaps what is the common denominator in the development of various regions is that it may take a while to get traction but once that kicks in it tends to accelerate faster and faster. And think this region is entering that…" Fogel commented on how touring has grown. "There is a convergence of a concept of global touring for an artist layered onto an incredible global footprint that Live Nation has developed and built in the last 10 years…it's really that convergence and ultimately the best of both worlds to be able to provide for artists that incredible global footprint that facilitates touring in countries that a number of years ago didn't get the kind or volume of shows that happens in today's business."
Denis Handlin's speech struck an extremely upbeat chord. He stressed the music industry is now more vibrant than ever. "Social media is helping record companies and their artists connect with fans directly in a way we could have never connected a few years ago. Fans… are more demanding and have never had as much power as they've had today." He suggested fans are not only more empowered but also have greater access to music. "For the first time in history anyone can listen to what they like, when they like, wherever they like." He noted there were challenges due to the new technology but that the industry had grown 3 percent over the last year. In addition, touching on a theme of the conference, he predicted China would be one of the top grossing music markets in the world very soon.