Pandora Locks Up Final Major Label Deal with Warner Music

Warner Music Group
Courtesy Photo

Warner Music Group logo.

Earlier this week, Billboard referred to Pandora's press release announcing deals with the vast majority of major recording stakeholders -- minus, notably, Warner Music Group -- as "bizarre." Now it's water under the bridge -- sort of -- as both companies have come to an agreement on licensing terms for Warner Music's catalog.

“Warner has been a tremendous partner to Pandora and we’re thrilled to expand the relationship in a way that truly supports both of our businesses and the artists we serve,” says Pandora CEO Tim Westergren in a statement on the news.

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However, one source tells Billboard that Pandora's release earlier this week thrilled few at Warner Music, which used the opportunity as leverage to negotiate a better deal, one aspect of which was improved streaming rates for its artists on Pandora's ad-supported listening tier.

A Pandora executive responded to a request for clarification by saying that "this was a win-win agreement.”


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