Tim Westergren really wants to launch his company's new streaming service.
Pandora has released a relatively bizarre press release this morning, announcing that it has struck licensing deals with three of the four major recording industry entities -- Universal Music, Sony Music and indie label trade body Merlin -- as well as Sony-owned distributor The Orchard and "over 30 other independent labels and distributors."
Regardless, the release may seem to be aimed at putting pressure on Warner Music Group, the one major label yet to strike a deal with the company. But a source tells Billboard that Pandora is very close to a deal with Warner Music -- closing it up today wouldn't be a surprise -- and that Westergren is eager to beat Amazon to the launch of its own, imminent "full-featured" streaming service.
The deals come ahead of, and are necessary for, its launch of a new streaming service built from the remains of the defunct Rdio. Tim Westergren, Pandora's CEO, is clearly tired of sitting on his hands.