Earlier this year, Billboard announced it would enter the Philippines and Thailand markets, and on Monday (Sept. 12) the expansion continued as Billboard revealed its newly formed partnership with Vision Music Ltd., a leading Chinese media company focusing on entertainment, fashion, lifestyle and sports sectors in China.
Billboard & Hollywood Reporter to Launch in Thailand
The launch follows a new initiative for Billboard products, conferences and shows to be created in Asia, Europe, the Middle East and Africa. As for China specifically, the partnership will result in several new music content channels across various platforms, including print, online and mobile; the website will be unveiled in the coming weeks.