Vevo Partners With MediaWorks in New Zealand
MediaWorks has partnered with Vevo to become its exclusive premium video sales partner in New Zealand. The partnership means MediaWorks will sell ads on Vevo’s content, which was streamed more than 50 million times in July 2016 in the island nation.
Glen Kyne, MediaWorks’ acting chief commercial officer, said the partnership "will allow us to reach more New Zealanders than ever before, and be the prime location for any advertiser looking to purchase premium digital content and connect to engaged audiences."
Australia-based market research firm Roy Morgan found that 83 percent of New Zealanders now access one or more types of on-demand content.
"We're excited to partner with Media Works and having a partner on the ground will extend the reach of Vevo as we look to drive new growth opportunities in New Zealand," said Nic Jones, Vevo's chief revenue officer. "The digital advertising outlook for New Zealand is poised for continuing double-digit growth over the next five years and this collaboration will allow us to capitalise on the ever increasing demand for music videos in the local market."
Vevo has been doing a lot of dealin’ of late. The partnership with MediaWorks comes on the heels of Vevo’s recent content pairing with MTV’s VMAs, as well as the high-profile signing of a deal with Warner Music Group, the platform’s last major label holdout.