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SoundCloud Hires Holly Lim as Its First Chief Financial Officer

Soundcloud 2016
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SoundCloud has hired Holly Lim as the streaming music platform's first chief financial officer. Lim, who arrives from Google, starts on Tuesday (Sept. 6) and will be splitting her time between SoundCloud HQ in Berlin and its New York City office. Co-founder and CEO Alex Ljung said that in the newly developed role, Lim will "guide our financial strategy and help us establish a long term view around how we maintain SoundCloud’s financial health and capitalize on new opportunities for growth."

At Google, Lim worked as the director of business operations for the joint Cloud/Google for Work Enterprise organization. She was also CFO for Google's Advanced Technologies & Projects (ATAP) team. Prior to that, she held executive roles at Stetson, Viacom's Comedy Central, Time Warner's New Line Cinema and Citibank.

Ljung added, "Holly has a distinguished track record in financial and business leadership, and brings not only a deep understanding of the dynamics at work in companies with high growth potential, but also a sense of what is needed to scale globally."

The addition of Lim as CFO comes five months after the launch of the company’s paid subscription service, SoundCloud Go, and two-and-a-half months after raising $100 million in a latest funding round.


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