Pandora's Ticketfly Signs Z2, Locking Down Boulder's Two Biggest Music Venues

The Boulder Theater
Doug Pensinger/Getty Images

The Boulder Theater played host to the presentation of the 2008 Slipstream/Chipotle Professional Cycling Team on Nov. 14, 2007 in Boulder, Colo.

Ticketfly has bolstered its Colorado profile significantly in nailing down a key ticketing client in Boulder with the addition of Z2 Entertainment to its roster.

Z2 operates two respected live music and entertainment venues in the Boulder market: the 1,000-capacity reserved seating Boulder Theater, and the 625-cap GA Fox Theatre. These are also Boulder's two largest music venues.

The Z2 partnership group includes Don Strasburg, long an influential player in the territory. Ticketfly begins selling tickets for Z2 today.

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Ticketfly's Denver metro area client roster now includes, in addition to the Fox Theatre and Boulder Theater, The Marquis, The Summit Music Hall, the Denver Botanic Gardens, the Soiled Dove, Cervantes, the Black Sheep, and the Aggie Theatre.

The Z2 announcement is the latest in a busy year for Ticketfly which, since being acquired by Pandora for $450 million last October, has added key clients in virtually every major music market in the U.S. On the East Coast, Ticketfly added Bowery Ballroom and Mercury Lounge in May; in the Midwest, Ticketfly snagged leading Chicago-based independent promoter Jam Productions in June; the addition of Neumo's this summer gives Ticketfly a stronger presence in Seattle; and, over the course of 60 days, Ticketfly added 17 new partners across the Southeastern U.S., including 12 venues, three festivals, one promoter, and one professional sports team.

"There's a pretty interesting national story unfolding here," Ticketfly co-founder/CEO Andrew Dreskin tells Billboard. "You're starting to see a pattern: we're making waves in middle markets across the country."

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The Z2 deal itself propels Ticketfly into the No. 2 position in the Denver market, says Dreskin. "On a personal level, this is really cool for me," he adds. "I remember going to the Fox for the first time with my buddy [Madison House Presents partner] Mike Luba 20 years ago, where he made the introduction to Don Strasburg. At that time, I was sleeping on Mike's couch and would wake up every morning next to his golden retriever, Irv, with slobber all over my cheek. So it's very gratifying to count the Fox as a Ticketfly client."