Amazon's Echo-Only Music Streaming Service Again Rumored

Jeff Bezos
Michael N. Todaro/Getty Images for Amazon Studios founder and CEO Jeff Bezos attends Amazon Studios Premiere Screening for "Alpha House" on Nov. 11, 2013 in New York City. 

Tech trade Recode has bolstered news first confirmed by Billboard in June -- that Amazon is planning a streaming subscription exclusively for users of its Echo home assistant (or smart speaker -- this is the "VHS or Beta?" stage of this rising device class). The service will cost half of the now-standard $10-per-month that Spotify, Apple Music, Tidal (minus hi-res) and Amazon's own rumored, full-feature service will cost. 

The strategy from Amazon is clearly meant to drive interest in its Echo device, which operates with the much-praised voice assistant Alexa. "Voice tech," to use an overly broad term, is seen as the near-future of personal, and familial, tech.

Recode reports that Amazon has yet to get signatures from the major labels or publishers, an important part of running a streaming business. Amazon and two of the three majors -- Sony Music and Warner Music -- declined to comment on the rumored service. Universal Music did not immediately respond to a request for comment.

One source, however, said that an October launch for the two service was not out of the question.

Pandora also plans to augment its own $5-per-month service, One, when it launches its own full-featured streaming service, which is predicted to land this fall.

This article has been updated.