Mixcloud, the London-based online radio company that specializes in long-form mixes -- and has arisen as a competitor to SoundCloud -- now boasts more than 1 million uploaders, or "curators" as they would have it. These creators have contributed radio shows, DJ mixes and podcasts to its platform, with more than 10 million shows available for streaming at an average length of over an hour each. Ranking British progressive act Above & Beyond is the top curator ahead of superstar DJs John Digweed (No. 3) and Carl Cox (No. 4). House (including Deep House, Electro House and Tech House) was found to be by-far the most popular genre in terms of total minutes streamed online at 36%.
Mixcloud’s analysis of activity across its service also suggests the long tail is wagging. A third of the curators on the platform have their shows played during any given month, and listeners on average stream more than 2 million unique shows each month, according to the company.