Sterling Simms Joins Universal Music Publishing as Director of Creative

Courtesy of UMPG
Sterling Simms

Sterling Simms has been appointed director of creative at Universal Music Publishing Group (UMPG). The Los Angeles-based Simms will work with the company’s worldwide A&R team to sign and develop talent and create global opportunities for songwriters. He will report to UMPG’s president of urban music/co-head of creative Ethiopia Habtemariam and evp/head of West Coast A&R David Gray.

In a press release announcing Simms’ appointment, Habtemariam said, “With a fantastic ear, enthusiasm and A&R skills, Sterling brings good energy to the team.” Added Gray, “Sterling has everything it takes to support our writers and expand their reach. He speaks their language and understands the business from all sides.”

Simms joins UMPG from Songs Music Publishing where he worked in a creative role for nearly three years. During that time, he collaborated with DJ Mustard, Nelly, AfroJack, Jeremih and Mike Free among others. A former artist with RCA and Def Jam, Simms was nominated for a Grammy Award as a co-writer of the Marsha Ambrosius R&B hit “Far Away.” He also appears on the track “Dig a Hole” from Jay Z’s No. 1 album Kingdom Come.

Simms’ appointment marks his return to UMPG, after signing to the company as a songwriter in 2010. “I’m proud that now I get to come back home as an executive to help curate and facilitate opportunities for this amazing roster,” said Simms.