Kickstarter Has Helped Create 300,000 Jobs Since Launching According to Study
A new study from the University of Pennsylvania has found that crowdfunding site Kickstarter has created over 8,800 companies since launching, and with it 29,600 full-time jobs and 283,000 part-time ones. Professor Ethan Mollick examined 61,654 successful Kickstarter projects from 2009 thru 2015 and found that the site has generated $5.3 billion for creators and their communities.
"Successful crowdfunding projects have implications that go beyond the interactions of the backers and creators who participate in projects," Mollick writes. "Crowdfunding campaigns lead to new organizations that ultimately generate billions in non-crowdfunding revenue and have hired thousands of employees."
According to Mollick’s research, two-thirds of Kickstarter projects were created by individuals, with the rest coming from teams of mostly friends. A plurality of creators were between ages 25-34, though the average is 38, with 41 percent of the creators being female.
For musicians using Kickstarter, only 5 percent said that their projects helped "a lot" in securing a record deal, with 8 percent for publishing deals and 5 percent regarding distribution deals. That said, over 53 percent of respondents reported that their campaign helped "a lot" in owning the rights to their work, and 14.5 percent said it helped when going on tour.
"While it is not possible in this study to compare the efficiency of crowdfunding to other methods of encouraging entrepreneurship or subsidizing creative work, it is clear that, overall, the money raised from campaigns leads to positive returns across a variety of measures," Mollick concluded.