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Music Tech Company MQA Taps WMG Veteran Mike Jbara as CEO

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Music technology company MQA has hired Warner Music Group veteran Mike Jbara as CEO. Short for Master Quality Authenticated, MQA is a new type of audio format that provides elasticity to high-resolution music streams for labels and streaming services that decide to use it.

Founder and chairman Bob Stuart hailed Jbara as the right person to lead MQA into its "next phase" of outreach. "Our mission is to improve the quality of distributed music and to help connect artists to fans," he said in a statement. "I have known Mike professionally for many years and have immense respect for his technical and industry insight and knowledge, as well as interpersonal and organisational skills."

Jbara joins MQA following a 20-year tenure at WMG, where he was most recently executive vp of technology and business process. Other previous roles at the label group include head of ADA Worldwide and as president of WEA.

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"I am inspired by the principles that have led to the creation of MQA -- a commitment to sound quality, intuitive and natural consumer experiences, and the tireless advocacy for the artists' music," commented Jbara. "I have had the great fortune to work closely with Bob Stuart and develop a partnership and friendship rarely found. The MQA team is exceptional."

MQA’s current streaming and digital partners include 7digital, Tidal and Onkyo Music. Its highest profile partner, however, has been WMG, whose interest in the technology has a lot to do with Atlantic Records CEO Craig Kallman.

"MQA [finally] was in a place where we could start conversations together of how we could really help bring high-resolution audio into the digital music marketplace," Kallman told Billboard in May. "I think that started almost five years ago... it took about five years for it to coalesce, to see the end zone where we could actually bring this to market as an industry."

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