Industry stakeholders don't seem that impressed, accusing the company of "greenwashing."
Google and the music industry have been engaged in a war of words for a quarter-year now, and neither side has taken one step back. That standoff has not abated even slightly with today's update of the company's "How Google Fights Piracy" report, an update to the company's 2014 edition which has ballooned from 26 to 62 pages in the interim. (Yes, "$3 billion paid to the music industry since launch" makes an appearance.)
Most of that new space is in the form of rhetoric, clearly directed towards the music industry (winkily writing "our partners in the music industry" at one point), and to that end spends of lot of time on Content ID. It says Content ID has generated, through the monetization of user-uploaded videos, $2 billion to rights holders -- double the dollar amount reported in its last edition -- since its debut.
The company writes that "well over 90 percent of all Content ID claims across the platform result in monetization" and that the industry "chooses to monetize more than 95 percent of their claims on the platform. It writes that Content ID is responsible for 50 percent of revenue generated for the music industry on YouTube, and that over 99 percent of copyright claims on music are handled via Content ID.