Gotta Stream 'Em All: Pokémon Go Craze Spreads to Spotify
What a few days it's been for Pokémon GO. The mega-popular game took mere hours to become the top-grossing iOS app and has driven shares of Nintendo up a staggering 25 percent, adding $7.5 billion to the company's market value in mere days. The game is reportedly making Nintendo $1.6 million in daily revenue in the U.S. alone.
The mobile app, where users walk around their neighborhoods in search of virtual characters, was even used by St. Louis area thieves to lure unsuspecting victims to remote areas. Okay, that part is unfortunate, so here's another nice stat: The game's quick rise over the weekend has resulted in a major uptick in streaming of Poké-themed songs on Spotify.
The streaming service says plays of the official Pokémon Theme ("Gotta Catch ‘Em All") have jumped 362 percent globally in the past week (4/3 - 4/10), while overall streams of Pokémon themed music have more than tripled. Users have created 197 thousand playlists, with 53 thousand of them simply dubbed "Pikachu."
Since Pokémon GO began sweeping the nation, the top songs are the theme, "Pokerap," "Pokemon Johto," "Go Pokemon Go" and "I Want to Be a Hero."
A quick scan of Spotify yields dozens of versions of "Gotta Catch ‘Em All." (FYI: That 362 percent jump only represents the original track.) Here are some of our favorites:
Tay "Chocolate Rain" Zonday:
Powerglove's metal version:
Piano version by Claire Waluch:
And the official version: