As streaming continues to consolidate its foothold as a major force in the music-listening community, more and more players are getting into the increasingly crowded space. Today, BitTorrent announced it is adding an ad-supported streaming option to its BitTorrent Bundle offerings, which is officially re-launching as BitTorrent Now.
But before anyone thinks the company is throwing its hat into the ring alongside Spotify, Apple Music and Tidal (or even Netflix and Hulu), BitTorrent Now isn't designed as a full-catalog competitor. Rather, its streaming component will be part of the distribution framework established with BitTorrent Bundle in 2013, giving artists who use its direct-to-fan platform the option to allow fans to stream their releases rather than download them. BitTorrent Now is currently available as an app on Android devices, with iOS and Apple TV apps on the horizon "shortly," according to a rep.