"When the sea and temperature rises and we can no longer inhabit the planet, there will be two survivors, cockroaches and vinyl."
On the penultimate day of the American Association of Independent Music's (A2IM) indie week convention -- held at the Marriot Hotel on the east side of middle Manhattan -- independent label executives discussed, with varying levels of optimism, how the music industry is changing through streaming, but also reminded attendees that old school radio is still an important element in promoting music.
"Radio still matters," Razor & Tie co-owner Cliff Chenfeld said. In the new digital world, "its not like the old days. If you had a record on the radio, you sold some records," Chenfeld said -- and then it was over.
The longer a song is on the radio, the better results in the streaming world. In that same panel on radio, RED senior vp of promotion and artist development Danny Buch admonished indie labels; when working records to radio, you shouldn’t measure success on how high the song charts with the station, but rather on how long you are getting airplay. If you "chase a record over a longer period of time, it lets the public catch up" to the artist behind the song, he said.