Outgoing Twitter Exec Nathan Hubbard Explains Departure in Tweetstorm

Nathan Hubbard
Courtesy Photo

Nathan Hubbard

Former Ticketmaster CEO Nathan Hubbard, who joined Twitter as Head of Commerce in August 2013 and recently assumed the title of Interim Head of Media, is leaving the company, he confirmed via -- what else? -- his Twitter feed. He'll be replaced by Ali Jafari, who will take over after Hubbard "transitions out" next month.

Hubbard spent more than three years as the top executive at Ticketmaster before moving into the newly-created role at Twitter with the goal of introducing transactions within tweets themselves to the social media network, which was ultimately abandoned late last year. After four high-ranking executives departed Twitter in January, Hubbard took on the role of Head of Media on an interim basis. In his "tweetstorm," Hubbard said his decision to leave came down to family.

"[A]fter ~3 years of commuting to SF from LA, I need to be based at home with my children," he wrote. "Honestly, it's been rough on my family."

According to Recode, Hubbard isn't the only Twitter exec on the way out: head of business development Jana Messerschmidt is separately also leaving the company. Sources tell Recode that Jafari will take on both roles in addition to his current one as head of Amplify in a move that aims to "streamline certain projects and partnerships."

Hubbard is expected to start his own company in the future. Check out his full 21-tweet barrage below.

1) A tweetstorm on why I joined Twitter, why I love Twitter, and why I've decided to leave Twitter next month:

2) When @dickc, @adambain, and @sacca started recruiting me to Twitter at the Super Bowl in 2013, I was CEO of Ticketmaster.

3) By any measure, we crushed it at Ticketmaster, and I am most proud of how our legacy has endured and grown as they've executed the plan.

4) @rapino99 believed in me and gave me the opportunity, and it paid off. And after 7+ years I just needed something else to go after.

5) Since I was a boy, I have been obsessed with the energy and electricity of a crowd. It is the common thread across all of my work + life.

6) Ticketmaster is the world's largest passion monetization engine. Twitter felt like the digital manifestation of that energy of the crowd.

7) I always thought about joining Twitter as going back to school. I just wanted to learn from the heart of a company in its moment.

8) It meant leaving a big job. Yikes. Twitter was exceedingly patient as I extracted myself over the next 6 months.

9) But I jumped. No team, no title, didn't care about org. Gave up my blue verification badge for a chance to get better and build. YOLO.

10) And it has given me more than I ever could have bargained for - an incredible apprenticeship I carry forward. Reusable gifts.

11) Twitter has taught me so much about so much: how a company adheres to core values, what working with the very best people is like...

12)...how to make a global impact, the depths of the digital advertising and media businesses, all things distributed mobile commerce...

13)...content and how it is consumed and monetized, the intricacies of a true platform strategy, developer relations...

14) ...what/why/when/where/how people buy, and what a high performance product and eng team that ships constantly looks and feels like.

15) But after ~3 years of commuting to SF from LA, I need to be based at home with my children. Honestly, it's been rough on my family.

16) And I'm ready to take all that I've learned, all the ways in which I got better, into leading what I need to do next. Stay tuned.

17) I will transition out next month, but @jafari is so good he won't need my help. The team is in terrific hands.

18) There are no words to express the gratitude I feel to the human beings I got to connect with at Twitter, colleagues present and past.

19) Particular thanks to the great @adambain, @dickc, and @jack for letting me ride shotgun.

20) Thanks to the Commerce team for shipping pioneering product, and the Media team for empowering creators to impact the world every day.

21) When I wear a Twitter shirt w/the logo on my chest, I feel like a superhero. May you all feel so much love+pride for the place you work.

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